Week 3 Documentation This week for Toucan Cleaners, I created short bios for the company Founders, designed a way to track the efficacy of their physical marketing mediums, and built social media content.  I interviewed the company Founders to gather background information, determine what roles they perform at Toucan Cleaners and learned a bit about…

Week 2 Documentation: Embracing AI and Bringing Life to a Brand I’m getting hands-on experience with the business needs of a new startup called Toucan Cleaners. After meeting with the company this week, my original goals have changed. Initially, I planned to rewrite their Copy. I audited their website and found areas that could be…

Week 1 Documentation Toucan Cleaners is an up-and-coming Startup that will provide outdoor trashcan sanitizing services. Their website lacks significant Copy so far, and they don’t have any social media activity. I decided I’m going to put some meat on their bones, so to speak. I will write Copy for their website and social media…

Toucan Cleaners is an up-and-coming trashcan cleaning service in Lubbock, Texas. The Founders of the company are in my LinkedIn network, and I’ve been following along with their progress. Since they’re just getting started, I wanted to help them out by creating marketing content for their social media. Building a Foundation for Marketing Trashcan cleaning…

To build the Toucan Cleaners trashcan sanitizing empire, we first needed the equipment to get down and dirty. Most trashcan cleaning services purchase their equipment pre-installed on a trailer. This is great for convenience, but not for the bank. Pre-built trailers can cost upwards of $60,000 but by building it ourselves, we did it for…

All brand mascots need compelling personalities. Take, for instance, Tony the Tiger, Energizer Bunny, and Mr. Clean. They are all immediately recognizable and personable. Toucan Cleaners‘ had a mascot planned out, but aside from the graphic design, did not have anything more than an outline. I took this opportunity to work with the company and…

Credit: Music Festival Wizard Hell’s Heroes V If you’d like to see a video form of this write-up, click here. Here’s the link to the landing page I created: https://veseslone.wixsite.com/vesslone What is Hell’s Heroes? Hell’s Heroes, going on its fifth year, is a music festival for the Metal genres. The upcoming festival will be held…

If you are interested in seeing a short video form of this write-up, click here. What is Stealth Bros & Co.? Stealth Bros & Co. is a transgender person of color owned startup founded in 2017. Their main selling points are their Vegan-friendly Dopp Kits and portable sharps containers used to transport medical supplies. Their…

High-quality marketing is the predecessor to profit. That being said, product photography is a big part of my purchasing decision. After all, online shopping is done with the eyes. I often resort to customer review photos to adequately depict the product I’m interested in. While it’s always important to read reviews when considering a purchase,…