Creating a Landing Page for a Music Festival

Credit: Music Festival Wizard Hell’s Heroes V

If you’d like to see a video form of this write-up, click here.

Here’s the link to the landing page I created: https://veseslone.wixsite.com/vesslone

What is Hell’s Heroes?

Hell’s Heroes, going on its fifth year, is a music festival for the Metal genres. The upcoming festival will be held in March 2023 in Houston, Texas.

There are not many Metal festivals in the United States, and Hell’s Heroes is one of the few festivals taking place in the South. Hell’s Heroes is a staple for Metalheads, particularly those who can’t make it to the East Coast for other Metal festivals like the Maryland Deathfest.

Why Hell’s Heroes Festival?

I’m a Metalhead with high standards. I often see pages for Metal concerts that are difficult to read and navigate. When I saw Hell’s Heroes’ event page this year, I wanted to improve the look and functionality. My goal was to polish it and provide equal band advertisement.

As a person who listens to Metal, I have a unique perspective. I know that most Metal bands don’t have enough money and resources to have their own official websites. Some don’t even use social media. So it was important to me that the bands are all given equal representation.

Features of the Landing Page

There isn’t a lot of copy on the landing page because it isn’t necessary. I kept it simple because in this case, less is more. I wanted to stick to essential information in an organized and aesthetically pleasing way.

All the important information is included such as the time and dates, location, performing bands, and how to purchase tickets.

I used the Hell’s Heroes logo as the header of the page to make it look more appealing and to represent the legacy of the festival.

I used a black background and white text, as it’s an easy-to-read color combination and it gives Metal vibes.

I didn’t want to set up a payment page on Wix and accidentally sell fake tickets. So the “Tickets” button takes your directly to the real page to purchase tickets for the festival, and the name of the venue takes you to a Google Maps link.

I included the real festival poster design since it’s iconic and shows all the bands’ logos. I also linked the official Facebook event page by clicking on the festival’s poster.

I took the top five headlining bands and highlighted them on the page. People who are considering attending the festival are likely to immediately recognize the headliners’ logos. Each logo links to the band’s official page.

At the bottom of the page, I included the full setlist of bands. Similarly to the headliners’ logos, each band name on the list is hyperlinked. This is so people who have never heard of these bands can immediately reference them and hopefully become fans.

I understand that a lot of these bands are very underground. In other words, they aren’t famous, and finding their official information can be difficult.

If the band had an official website, I included it. If they didn’t, I included their Facebook page.

Resolving Conflicting Information

I noticed on the current festival landing page, there are bands mentioned that are not going to be performing. I cross-referenced the festival page with the Facebook event page and removed some conflicting information.

I also wanted to make sure that my website wasn’t confused with the official website. All included links take you directly to the official festival content.

At the bottom of the page, a disclaimer is displayed ensuring that potential festival goers understand that my landing page is not the official one.

Conclusion

Ultimately it was my goal to provide all essential information in an organized and concise way. The last thing I want is for potential festivalgoers to be left with questions.

I hope to see a great turnout at next year’s festival, and can’t wait to jam with some awesome Metal bands.