Category: Praxis Module 3
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Marketing Content for a Startup: Week 3
Week 3 Documentation This week for Toucan Cleaners, I created short bios for the company Founders, designed a way to track the efficacy of their physical marketing mediums, and built social media content. I interviewed the company Founders to gather background information, determine what roles they perform at Toucan Cleaners and learned a bit about…
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Marketing Content for a Startup: Week 2
Week 2 Documentation: Embracing AI and Bringing Life to a Brand I’m getting hands-on experience with the business needs of a new startup called Toucan Cleaners. After meeting with the company this week, my original goals have changed. Initially, I planned to rewrite their Copy. I audited their website and found areas that could be…
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Marketing Content for a Startup: Week 1
Week 1 Documentation Toucan Cleaners is an up-and-coming Startup that will provide outdoor trashcan sanitizing services. Their website lacks significant Copy so far, and they don’t have any social media activity. I decided I’m going to put some meat on their bones, so to speak. I will write Copy for their website and social media…
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Creating a Marketing Campaign for a Startup
Toucan Cleaners is an up-and-coming trashcan cleaning service in Lubbock, Texas. The Founders of the company are in my LinkedIn network, and I’ve been following along with their progress. Since they’re just getting started, I wanted to help them out by creating marketing content for their social media. Building a Foundation for Marketing Trashcan cleaning…
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Behind the Scenes at Toucan Cleaners
To build the Toucan Cleaners trashcan sanitizing empire, we first needed the equipment to get down and dirty. Most trashcan cleaning services purchase their equipment pre-installed on a trailer. This is great for convenience, but not for the bank. Pre-built trailers can cost upwards of $60,000 but by building it ourselves, we did it for…
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Brand Mascot: Oscar the Tidy Toucan
All brand mascots need compelling personalities. Take, for instance, Tony the Tiger, Energizer Bunny, and Mr. Clean. They are all immediately recognizable and personable. Toucan Cleaners‘ had a mascot planned out, but aside from the graphic design, did not have anything more than an outline. I took this opportunity to work with the company and…
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Is Copywriting a Dying Trade?
As a person interested in a copywriting career, I’ve been asking myself this question. Artificial Intelligence (AI) is becoming more prominent and advanced than ever before. But will AI take over the copywriting world? Copywriting is versatile. Every business needs well-written copy. You can write copy for a myriad of purposes. Some examples include: And…
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