Week 3 Documentation
This week for Toucan Cleaners, I created short bios for the company Founders, designed a way to track the efficacy of their physical marketing mediums, and built social media content.
I interviewed the company Founders to gather background information, determine what roles they perform at Toucan Cleaners and learned a bit about their personal lives. Next, I utilized ChatGPT, an AI writing bot used in previous weeks, to make the first draft of bios.
When researching marketing strategies, I came across the idea to use Quick Response (QR) codes to conveniently provide access to content, in addition to tracking how well various marketing mediums are performing.
Finally, their Instagram account was bare, so I came up with a plan to bring it to life using ads, GIFs, and grids.
Now, for an in-depth look into this week:
What Went Well
I efficiently completed writing the bios with the help of ChatGPT. After the interview, it took less than ten minutes to finish. Their bios can be read on the company’s About page once the site launches.
After researching what Toucan Cleaners‘ competitors were doing in their marketing, I was able to determine a course of action for ours. I went with a few funny GIFs and a couple of Instagram ads.
Honoring the company’s preferences, I started the marketing campaign journey by making post grids. I made them in two sizes, 2×3 and 3×3. You’ll see this in my marketing blog post, and more about how I approached marketing a trash can cleaning service.
Additionally, I wanted to create ways to measure marketing efficacy on different mediums. It’s easy to use Google Analytics for the measurement of digital advertising. However, Dynamic QR codes take physical marketing mediums to another level.
What Didn’t Go Well
My time management faltered in the shadow of the holidays. I should have dedicated more specific increments of my days toward my work. I underestimated the time it would take to achieve this week’s goals.
That meant that this week’s project pieces were completed at the last minute. However, even though I cut it close to the deadline, I still achieved what I set out to do!
What’s one thing you would change?
I would learn how to make video clips in addition to stationary picture posts. With YouTube Shorts, Tik Tok, and Instagram Reels, short videos are all the rage right now and marketing needs to follow suit.
What’s one thing you didn’t expect to learn?
Dynamic QR codes had a lot of uses and I never understood the difference between the two types, static and dynamic. They add a new layer of options and fun to a marketing strategy.
In conclusion, learning social media marketing, using QR codes, and writing employee bios are all valuable skills to have in today’s business world.
Social media marketing can help businesses reach a wider audience and engage with customers in a more personal way. QR codes offer a convenient way for businesses to share information and drive traffic to their online presence, all while collecting valuable data. Writing employee bios can help businesses showcase the talents and accomplishments of their team, which can help to build credibility and trust with customers.
By learning and utilizing these skills, businesses can better connect with their audience and achieve their marketing and communication goals.
Next Week’s Goals
- Write “Behind the Scenes” blog post for Toucan Cleaners
- Polish all project pieces
- Publish project
Ves Slone 