Week 1 Documentation
Toucan Cleaners is an up-and-coming Startup that will provide outdoor trashcan sanitizing services. Their website lacks significant Copy so far, and they don’t have any social media activity.
I decided I’m going to put some meat on their bones, so to speak. I will write Copy for their website and social media so their customers know who they are, what they do, and why to use their services.
To start, I’ve made preparations for the remainder of the project. Since it’s focused on copywriting, step one is determining what Copy already exists and what needs to change.
I scoured their current website content and took screenshots. These screenshots will serve as both a before and after, as well as keep the Copy creation prioritized. I’m not currently including these screenshots as the company hasn’t decided what I can publish yet.
When I audited the unpublished website for Toucan Cleaners, I found they had a good foundation. Many sections of the website were off to a good start but still needed work. Some sections contained Copy, but others were placeholders for future content.
Here’s what already has Copy:
- “About” Page
- A few “Frequently Asked Questions”
- “Pricing Options”
- “Trash can cleaning… why?”
- “Our Process”
- “Introduce your brand”
Based on this information, I formulated a plan to adjust the website’s Copy.
Next week, I will re-write all of those sections. Then I will pitch them to the company’s founders for their thoughts.
Now that I listed existing Copy, let’s dive into what they lack.
Here are my ideas for new Copy:
- Short professional bios for the founders
- I’ll be taking the masterminds behind the company and giving them credit where its due. I’ll include their role, job title, professional background, and who they are outside of work.
- Mission Statement
- Here I will summarize Toucan Cleaners‘ goals and where their heart is.
- Behind the Scenes
- The company values transparency. I’m going to illustrate the engineering behind their trashcan sanitizing process.
- Creating a Brand Personality for the Toucan
- The best brand mascots are memorable. The bird needs a story, and I plan to create one.
Arguably the most important part of this process is pleasing the founders of Toucan Cleaners. After all, my goal is to help them. With this in mind, I’ve made it a priority to frequently communicate with them. This first week, it’s been almost exclusively through text due to time constraints on both sides.
We have had one FaceTime call and several days of texting. I pitched my Copy ideas, and they were receptive. Since it’s all in brainstorming mode, it just gives me a foundation for what to focus on.
I will continue brainstorming as time goes on. I anticipate new ideas to flow as I research this coming week.
Ves Slone 