All brand mascots need compelling personalities. Take, for instance, Tony the Tiger, Energizer Bunny, and Mr. Clean. They are all immediately recognizable and personable.
Toucan Cleaners‘ had a mascot planned out, but aside from the graphic design, did not have anything more than an outline. I took this opportunity to work with the company and bring life to its toucan mascot.
Here’s the back story and personality I created for Oscar the Tidy Toucan!
His introduction:
Meet Oscar the Tidy Toucan, the unlikely hero of the cleaning world. Despite his small size, Oscar is a big believer in the power of a tidy home. With his trusty cleaning supplies in tow, Oscar tirelessly works to keep things in order, one trash can at a time. Though he may not be the flashiest cleaner on the block, Oscar’s dedication and attention to detail make him a valuable member of the Toucan Cleaners team. You might even say he was hatched for this! Follow his adventures and get some cleaning inspiration from the little toucan with a big heart for cleanliness. #TidyToucan #ToucanCleaners
Credit: Zdeněk Macháček – Unsplash
Note: At the request of Toucan Cleaners, their official designs are not currently available for release.
Back story:
Oscar the Tidy Toucan was known throughout the rainforest for his impeccable cleaning habits. He spent hours each day preening his feathers and making sure his tree-top nest was spotless. But even Oscar had his limits; one thing he could not stand was a dirty trash can.
Every week, Oscar made it a point to clean out the trash cans in his part of the forest. He carefully sorted the trash into recyclables and non-recyclables and gave the cans a thorough scrub down.
But one day, as Oscar was going about his usual trash can cleaning routine, he stumbled upon the nastiest trash can he had ever seen. It was overflowing with all sorts of garbage, and the stench emanating from it was almost unbearable.
The neighboring birds scoffed and hid their beaks from the stench.
Oscar was hesitant even to approach the trash can, but he knew that it was his duty to clean it. So, with a deep breath, he began to carefully sort through the trash, trying his best to keep his feathers clean.
It was a long and challenging process, but Oscar persevered. He used all of his cleaning supplies and even enlisted the help of some of the other animals in the forest. And finally, after hours of hard work, the trash can was clean and sparkling again.
The other animals were amazed by Oscar’s dedication and determination. “We never realized how much work went into cleaning a trash can,” they said. “Thank you, Oscar, for making our forest a cleaner and fresher place.”
Oscar, exhausted but satisfied, smiled and preened his feathers. “It’s all part of being a tidy toucan,” he said, before flying off to tackle the next dirty trash can.
Ves Slone 